What is a Google PPC campaign?
A Google PPC (Pay-Per-Click) campaign is an online advertising strategy where businesses pay Google each time someone clicks on their ad. These ads appear on Google's search results and other Google properties. It's a way to drive targeted traffic to a website, and advertisers only pay when users engage with their ads.
Why should I run a PPC campaign with my SEO product?
By integrating our PPC Add-on alongside your SEO strategy, you create a powerful combination of quick paid advertising results and long-term organic visibility.
How will the campaign budget be spent?
Our PPC experts will allocate the budget you provide us at the campaign level, ensuring the daily budget limit of the campaign not to overspend.
What will be my target location?
For optimal campaign performance, we align our targeted geography with your local SEO strategy. Maintaining consistency with your local SEO campaign's geo to enhance overall visibility and effectiveness.
What keywords will be used on the PPC campaign?
the campaign is built around the primary key terms and targeted geo from your active Alpha Pros campaign. We will include variations of those keywords.
Can I approve the ads?
Our PPC experts will handle everything for you, from selecting keywords to crafting compelling headlines, descriptions, and extensions. We'll keep you informed once the campaign is up and running. Rest assured, your advertising efforts are in the hands of seasoned experts who are dedicated to delivering the best results for your campaign.
What type of campaign are you running?
We are currently executing a dynamic and results-driven Google Ads campaign with a laser focus on achieving three essential objectives: driving traffic, generating leads, and maximizing conversions through a mix of search and display campaigns.
How long does it take to see results from a Google PPC campaign?
Once the campaign is launched, Google goes through the approval process and may take 48 to 72 hours for the campaign to be live. We will send you monthly reports and you can also access your PPC dashboard upon completion of 15 days.
What is Conversion tracking?
Conversion tracking in campaigns is a crucial process that helps advertisers measure and analyze the effectiveness of their online advertising efforts. It involves tracking specific actions or "conversions" that users take after clicking on an advertisement. Form Submission, Email, Call Button, Checkout page, etc.
Is it difficult to measure actual Conversions?
It can be. Measuring conversions can be difficult because it often takes several visits to a site before the prospect interacts.
What is Call tracking?
We can set up and manage call tracking for your campaign. Not only that, you also get to view and track performance via the dashboard. Stats include incoming calls, call time, duration, caller ID and origin.
When will I be charged?
You’re automatically charged after your ads run, either 30 days after your last automatic charge or when you reach a preset amount (your payment threshold), whichever comes first. You can also make payments at any time to control your costs.
How much should I spend on Ads?
Generally speaking, if you are running PPC for the first time and don't have an idea on the conversion rate, we recommend starting with a good budget and learn from the results to adjust in the future.
If you have an idea in your conversion rate here are the steps to calculate the budget:
Figure out how many clicks you need to reach your goals by estimating your conversion rate (the percentage of clicks that lead to sales or leads).
Multiply the number of clicks you expect to get each day by the cost per click (CPC) to find your daily budget.
To set your monthly budget, multiply your daily budget by the number of days in the month.