Why is a GEO needed on my keywords?

Why is a GEO needed on my keywords?

What is the benefit of adding the GEO on every keyword?
Geos are used to ensure Google understands the initial goal of the campaign is to rank in that area. If potential customers are located in that geography when they search and just type the keyword alone without the GEO into Google, it is fine and the business will still show up in the rankings. But, we as an SEO company include the Geo in our work to assist Google in the results pages. Broader based national campaigns will not use a Geo modifier.

What if my business/service is very niche and there isn't a lot of competition. Do I still need to include a GEO?
Yes, to help Google understand that is the general area we are targeting.

What if I have an e-commerce business, do I need to still specify a GEO?
Yes, the base package is designed for local campaigns with a defined GEO. If you want to rank nationally, we recommend requesting a custom quote https://alphaseopros.com/proposals.


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