What is Google Analytics 4?

What is Google Analytics 4?

Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. GA4 is the latest version of Google Analytics (GA) that combines data from both apps and websites. On July 1, 2023, standard Universal Analytics properties will stop processing new hits which means Google will no longer support the traditional universal analytics code version [GA3].

We are in the process of updating the websites to make sure we continue tracking analytics.  While we do this, you may hear from your project manager if we need your assistance, especially if we dont have access to the current Google Analytics property or if we dont have access to the website. 

For more information about Google Analytics 4, please go to: https://support.google.com/analytics/answer/10089681

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