It includes the following deliverables across 6 months:
Press Release - The press releases do not require client input. They are based on the website and industry and are more general in nature. The goal is to draw more attention online, connect with other SEO deliverables, and serve as signals to search engines.
Youtube Video - The videos are usually 30-60 seconds and are slide shows of the business with content highlighting the website and/or industry using royalty-free music and images. They do not require client input and are built to work in conjunction with other SEO components.
Citations - There are hundreds of directories that can be valuable to the business owner. We will supplement any existing local citation builders the client may have already procured. This is not meant to replace a service such as Vendasta’s listings products. It is a compliment where we find deeper directories to gain valuable SEO benefits.
Blog writing - We will post content on existing blogs/websites with the goal of attracting search engine benefit. This is not meant to be content for the client's own blogs.
Content writing - This can be onsite if the client’s website needs additions to achieve ranking success or offsite if our project managers feel that will be most beneficial. The goal of this content is to send signals to search engines and improve rankings.
GBP Posts and Q&A - When given access to a client’s Google Business Profile listing, we will post relevant informational posts that will aid in fully optimizing their GBP to get maximum attention and benefit. For the Q&A we will either get from the client website if it already exists or send copy to the Agency for client approval before posting.
GEO Links - Links that focus on the local geography and used to enhance the search engine bots understanding of what location and keywords are important to the client.