Do keywords ever drop in position during a campaign? How do you explain that to a client?

Do keywords ever drop in position during a campaign? How do you explain that to a client?

We can't control Google and its fluctuations that happen constantly. Over time, the keyterms should rise on an upwards trajectory. Ask clients to try not to look at them on a weekly or even monthly basis.  

    • Related Articles

    • How to request a proposal for a National SEO Campaign?

      If the campaign target is National, please submit a custom proposal request by going to: alphaseopros.com/proposals We will provide a custom quote for your campaign in 2 business days.

    • How Are Keywords Selected?

      Keyword selection is one of the most important steps in building a successful SEO campaign. At Alpha SEO, keyword selection is designed to be a collaborative process between our team, partners, and end clients to ensure the campaign aligns with real ...

    • Why did my Keyword Rankings change or drop suddenly?

      Understanding Website Ranking Drops Overview A drop in search engine rankings can occur for various reasons. It is important to understand that search results are constantly evolving as search engines adjust rankings based on numerous signals such as ...

    • Will you join a sales call with a prospect client to help answer more detailed questions?

      Our goal is to educate the partners so they can answer these questions. In some cases, we can jump on a call with partners to help.   You can scheduled a  White Label Sales Call with Your Client here: https://calendly.com/alphaseosupport/client

    • Is there a keyword limit to your service?

      We focus on seven (7) terms in the base package. More keywords can be added by purchasing the add-ons.