Do keywords ever drop in position during a campaign? How do you explain that to a client?
Do keywords ever drop in position during a campaign? How do you explain that to a client?
We can't control Google and its fluctuations that happen constantly. Over time, the keyterms should rise on an upwards trajectory. Ask clients to try not to look at them on a weekly or even monthly basis.
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Understanding Website Ranking Drops Overview A drop in search engine rankings can occur for various reasons. It is important to understand that search results are constantly evolving as search engines adjust rankings based on numerous signals such as ...
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